Little Annie Pop-ins // Episode 21
If you've welcomed a little bubba into the world, today's guest will most likely need no introduction. And if you haven't, let's be honest you've probably seen your friends and family's Pop-in pictures appear on your Facebook feed - and been wondering what that little white chair has to do with everything?!
Well today we're going to find out all about it - as my guest is the wonderful and talented Anna, photographer, founder and CEO of Little Annie Pop-in Portraits. Since starting out photographing weddings and families after studying photography (and a brief stint of law – like the best of us!), Anna struck absolute gold when she started offering quick baby photographs for her clients and their friends, in group sessions once a month, for just $20 a pop.
Since then, through Anna and her team's massive efforts and hard work, Pop-ins have become a straight-up rite of passage for new parents. Not to mention the business has morphed into a genius marketing franchise model for photographers around the country, and increasingly, the world.
If you're a business geek like me – wow, what a business model. While I've been friends with Anna since pretty much the birth of Pop-ins, when we worked together in the wedding industry in Wellington – I still have so many questions to ask her about how it all works behind the scenes, marketing, the franchise model, copy-cats, balancing work and family life, and taking Pop-Ins to the World... It's a goodie!
Thank-you to the sponsor of today's episode of Pep Talk - Hatch. Hatch is an online platform here in NZ, that allows you to buy shares in US companies – all online and super easy. If you want to jump onto Hatch yourself to have an explore, use this link to find out more and score a handy $20 credit when you deposit $100: hatch.as/PepTalkNZ.