Pep Talk Podcast
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    • Shut Up & Dance // Episode 1
    • Loxy's // Episode 2
    • Real Rad Food // Episode 3
    • Six Barrel Soda Co. // Episode 4
    • The Hello Cup // Episode 5
    • Indigo & Iris // Episode 6
    • The Caker // Episode 7
    • Move It Mama // Episode 8
    • Fix & Fogg // Episode 9
    • Again Again // Episode 10
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    • Wellington Chocolate Factory // Episode 13
    • Mevo // Episode 14
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    • Hatch // Episode 17
    • Coffee Supreme // Episode 18
    • Zeenya // Episode 19
    • Kaitahi // Episode 20
    • Little Annie Pop-ins // Episode 21
    • Raglan Food Co // Episode 22
    • Overcoming Starting Paralysis // Episode 23
    • Pass It On Cookbook // Episode 24
    • Cartel Food Co // Episode 25
    • About Crowd Funding with Lucy Revill // Episode 26
    • Citizen // Episode 27
    • How to Start // Episode 28
    • Angel Delivery // Episode 29
    • About Balance with Alliv Samson // Episode 30
    • All Good // Episode 31
    • Growing Your Business // Episode 32
    • Dignity // Episode 33
    • Branding with Fran Drager // Episode 34
    • Petite Eats // Episode 35
    • Ethique // Episode 36
    • Digital Marketing // Episode 37
    • Wundaire // Episode 38
    • Taken Care Of // Episode 39
    • OneUp x Pep Talk // Episode 40
    • Finances with Hnry // Episode 41
    • Made Of Tomorrow // Episode 42
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Episode 12

Innocent Packaging & Smartass // Episode 12

If there's one product that maybe hadn't been disrupted, I feel like it could've been toilet paper. Like those rolls haven't changed much over the years! And that's where the idea to chat with today's guest came from.
Fraser is the General Manager of Innocent Packaging and Smartass. These guys make both toilet paper and amazing food packaging products from plants.

Turning things like bagasse, a waste product from sugar production (that would normally be burnt-off) into useful products - this is the ideal win win solution. And it's full circle – not only does the production of the product cause less harm in the first place, but at the end of their lives these handy products can be composted and return back to the earth to be re-born.

I especially enjoyed this chat as a way to hear a slightly different career path – Fraser left school early, didn't go to uni, and worked his way into the career he's in now without any formal training. It's also kinda cool to hear a business story from someone other than the founder – Fraser has a huge role in the success of Innocent Packaging and no doubt has a slightly different take on things from your traditional founder. See what you think, let's go...

You can order a case of Smartass TP on their website (www.smartass.co.nz), and jump on to follow the Innocent Packaging gang over on Instagram (@innocentpackaging).
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© Pep Talk Podcast | Grace Kreft | Copyright 2020

  • Home
  • Listen
    • Pilot Episode
    • Shut Up & Dance // Episode 1
    • Loxy's // Episode 2
    • Real Rad Food // Episode 3
    • Six Barrel Soda Co. // Episode 4
    • The Hello Cup // Episode 5
    • Indigo & Iris // Episode 6
    • The Caker // Episode 7
    • Move It Mama // Episode 8
    • Fix & Fogg // Episode 9
    • Again Again // Episode 10
    • Flamingo Scooters // Episode 11
    • Innocent Packaging // Episode 12
    • Wellington Chocolate Factory // Episode 13
    • Mevo // Episode 14
    • Sweet Bakery // Episode 15
    • Twig & Arrow // Episode 16
    • Hatch // Episode 17
    • Coffee Supreme // Episode 18
    • Zeenya // Episode 19
    • Kaitahi // Episode 20
    • Little Annie Pop-ins // Episode 21
    • Raglan Food Co // Episode 22
    • Overcoming Starting Paralysis // Episode 23
    • Pass It On Cookbook // Episode 24
    • Cartel Food Co // Episode 25
    • About Crowd Funding with Lucy Revill // Episode 26
    • Citizen // Episode 27
    • How to Start // Episode 28
    • Angel Delivery // Episode 29
    • About Balance with Alliv Samson // Episode 30
    • All Good // Episode 31
    • Growing Your Business // Episode 32
    • Dignity // Episode 33
    • Branding with Fran Drager // Episode 34
    • Petite Eats // Episode 35
    • Ethique // Episode 36
    • Digital Marketing // Episode 37
    • Wundaire // Episode 38
    • Taken Care Of // Episode 39
    • OneUp x Pep Talk // Episode 40
    • Finances with Hnry // Episode 41
    • Made Of Tomorrow // Episode 42
  • Contact
  • About
  • Work with me