Pep Talk Podcast
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    • Pilot Episode
    • Shut Up & Dance // Episode 1
    • Loxy's // Episode 2
    • Real Rad Food // Episode 3
    • Six Barrel Soda Co. // Episode 4
    • The Hello Cup // Episode 5
    • Indigo & Iris // Episode 6
    • The Caker // Episode 7
    • Move It Mama // Episode 8
    • Fix & Fogg // Episode 9
    • Again Again // Episode 10
    • Flamingo Scooters // Episode 11
    • Innocent Packaging // Episode 12
    • Wellington Chocolate Factory // Episode 13
    • Mevo // Episode 14
    • Sweet Bakery // Episode 15
    • Twig & Arrow // Episode 16
    • Hatch // Episode 17
    • Coffee Supreme // Episode 18
    • Zeenya // Episode 19
    • Kaitahi // Episode 20
    • Little Annie Pop-ins // Episode 21
    • Raglan Food Co // Episode 22
    • Overcoming Starting Paralysis // Episode 23
    • Pass It On Cookbook // Episode 24
    • Cartel Food Co // Episode 25
    • About Crowd Funding with Lucy Revill // Episode 26
    • Citizen // Episode 27
    • How to Start // Episode 28
    • Angel Delivery // Episode 29
    • About Balance with Alliv Samson // Episode 30
    • All Good // Episode 31
    • Growing Your Business // Episode 32
    • Dignity // Episode 33
    • Branding with Fran Drager // Episode 34
    • Petite Eats // Episode 35
    • Ethique // Episode 36
    • Digital Marketing // Episode 37
    • Wundaire // Episode 38
    • Taken Care Of // Episode 39
    • OneUp x Pep Talk // Episode 40
    • Finances with Hnry // Episode 41
    • Made Of Tomorrow // Episode 42
    • Kester Black // Episode 43
    • Fleur Wickes // Episode 44
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Episode 37

Digital Marketing with Lucy McGregor // Episode 37

Digital Marketing can be a daunting area for small business, something you know you need to be on top of but it feels like there's too much to learn to even get started. But as everything moves more and more online - from shopping, to learning, to health, to work (and even more so in a post-Covid world) it's something you can't afford to ignore! So when I was picking topics for my Topic Chats, which cover a series of topics that are handy for folks starting a business or project, I knew we had to cover digital marketing somewhere along the way.

And who better to teach us all about this world than Lucy McGregor, who runs a boutique digital marketing agency. Stemming from a personal health journey following the Christchurch earthquakes, Lucy's agency specialises in working with health and wellness businesses, and as such is the perfect blend of her sociology studies, digital expertise and person  interest in health and wellness. 

Join me for this fun chat with Lucy where I ask her all those burning questions about online marketing - what kind of budget do I need? What channels should I focus on?
What on earth is SEO? Do I need to join TikTok?! This quick 30 min chat will be the perfect starting point or sense check for all your digital activities... 
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Find out more about Lucy's business at www.lucykateonline.com.
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© Pep Talk Podcast | Grace Kreft | Copyright 2021

  • Home
  • Listen
    • Pilot Episode
    • Shut Up & Dance // Episode 1
    • Loxy's // Episode 2
    • Real Rad Food // Episode 3
    • Six Barrel Soda Co. // Episode 4
    • The Hello Cup // Episode 5
    • Indigo & Iris // Episode 6
    • The Caker // Episode 7
    • Move It Mama // Episode 8
    • Fix & Fogg // Episode 9
    • Again Again // Episode 10
    • Flamingo Scooters // Episode 11
    • Innocent Packaging // Episode 12
    • Wellington Chocolate Factory // Episode 13
    • Mevo // Episode 14
    • Sweet Bakery // Episode 15
    • Twig & Arrow // Episode 16
    • Hatch // Episode 17
    • Coffee Supreme // Episode 18
    • Zeenya // Episode 19
    • Kaitahi // Episode 20
    • Little Annie Pop-ins // Episode 21
    • Raglan Food Co // Episode 22
    • Overcoming Starting Paralysis // Episode 23
    • Pass It On Cookbook // Episode 24
    • Cartel Food Co // Episode 25
    • About Crowd Funding with Lucy Revill // Episode 26
    • Citizen // Episode 27
    • How to Start // Episode 28
    • Angel Delivery // Episode 29
    • About Balance with Alliv Samson // Episode 30
    • All Good // Episode 31
    • Growing Your Business // Episode 32
    • Dignity // Episode 33
    • Branding with Fran Drager // Episode 34
    • Petite Eats // Episode 35
    • Ethique // Episode 36
    • Digital Marketing // Episode 37
    • Wundaire // Episode 38
    • Taken Care Of // Episode 39
    • OneUp x Pep Talk // Episode 40
    • Finances with Hnry // Episode 41
    • Made Of Tomorrow // Episode 42
    • Kester Black // Episode 43
    • Fleur Wickes // Episode 44
  • Contact
  • About
  • Work with me