Digital Marketing with Lucy McGregor // Episode 37

Digital Marketing can be a daunting area for small business, something you know you need to be on top of but it feels like there's too much to learn to even get started. But as everything moves more and more online - from shopping, to learning, to health, to work (and even more so in a post-Covid world) it's something you can't afford to ignore! So when I was picking topics for my Topic Chats, which cover a series of topics that are handy for folks starting a business or project, I knew we had to cover digital marketing somewhere along the way.

And who better to teach us all about this world than Lucy McGregor, who runs a boutique digital marketing agency. Stemming from a personal health journey following the Christchurch earthquakes, Lucy's agency specialises in working with health and wellness businesses, and as such is the perfect blend of her sociology studies, digital expertise and person  interest in health and wellness. 

Join me for this fun chat with Lucy where I ask her all those burning questions about online marketing - what kind of budget do I need? What channels should I focus on? What on earth is SEO? Do I need to join TikTok?! This quick 30 min chat will be the perfect starting point or sense check for all your digital activities... 
Find out more about Lucy's business at www.lucykateonline.com.