Pep Talk Podcast
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      • Shut Up & Dance // Episode 1
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      • Indigo & Iris // Episode 6
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      • Overcoming Starting Paralysis // Episode 23
      • Pass It On Cookbook // Episode 24
      • Cartel Food Co // Episode 25
      • About Crowd Funding with Lucy Revill // Episode 26
      • Citizen // Episode 27
      • How to Start // Episode 28
      • Angel Delivery // Episode 29
      • About Balance with Alliv Samson // Episode 30
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      • Growing Your Business // Episode 32
      • Dignity // Episode 33
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      • Ethique // Episode 36
      • Digital Marketing // Episode 37
      • Wundaire // Episode 38
      • Taken Care Of // Episode 39
      • OneUp x Pep Talk // Episode 40
      • Finances with Hnry // Episode 41
      • Made Of Tomorrow // Episode 42
      • Kester Black // Episode 43
      • Fleur Wickes // Episode 44
      • The Chocolate Bar // Episode 45
      • The Hello Cup // Episode 5
      • One Percent Collective // Episode 46
      • JOIY // Episode 47
      • Thunderpants // Episode 48
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Episode 25

Cartel Food Co // Episode 25

I don't know about you but sometimes I really don't feel like cooking dinner, after a big day or with a whiney 3 year old at my feet. But freezer food has a bit of a bad rep, it's usually nothing gourmet and we all know how bad freezer-burn can be. 

Enter today's guests – Melissa and Jason from Cartel Food Co. With a love of Mexican food from a childhood living in Southern California, these high school sweethearts started Cartel Food Co 5 years ago, to bring their foodie passion to the frozen food aisle.
​
Since their beginnings personally hand-rolling 12000 burritos from their base in the Wairarapa, now these guys have seen 550% growth and have sold over half a million burritos. Not bad at all for a stagnant freezer category huh!

As fellow Wairarapa residents – represent! - I can't wait to share this story and find out a bit more about what they've learned as they've grown this business – and where they're planning to take it in the future as well.

Grab a snack and get comfy, we're in for a delicious chat...

Give Cartel Food Co a try – their burritos are in the freezer aisle at the supermarket. They are stocked in heaps nationwide and there is a handy list of stockists on their website so you can check for your local – head to cartelfood.com.
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  • Home
  • Listen
    • Season 2
    • Season 1 >
      • Pilot Episode
      • Shut Up & Dance // Episode 1
      • Loxy's // Episode 2
      • Real Rad Food // Episode 3
      • Six Barrel Soda Co. // Episode 4
      • Indigo & Iris // Episode 6
      • The Caker // Episode 7
      • Move It Mama // Episode 8
      • Fix & Fogg // Episode 9
      • Again Again // Episode 10
      • Flamingo Scooters // Episode 11
      • Innocent Packaging // Episode 12
      • Wellington Chocolate Factory // Episode 13
      • Mevo // Episode 14
      • Sweet Bakery // Episode 15
      • Twig & Arrow // Episode 16
      • Hatch // Episode 17
      • Coffee Supreme // Episode 18
      • Zeenya // Episode 19
      • Kaitahi // Episode 20
      • Little Annie Pop-ins // Episode 21
      • Raglan Food Co // Episode 22
      • Overcoming Starting Paralysis // Episode 23
      • Pass It On Cookbook // Episode 24
      • Cartel Food Co // Episode 25
      • About Crowd Funding with Lucy Revill // Episode 26
      • Citizen // Episode 27
      • How to Start // Episode 28
      • Angel Delivery // Episode 29
      • About Balance with Alliv Samson // Episode 30
      • All Good // Episode 31
      • Growing Your Business // Episode 32
      • Dignity // Episode 33
      • Branding with Fran Drager // Episode 34
      • Petite Eats // Episode 35
      • Ethique // Episode 36
      • Digital Marketing // Episode 37
      • Wundaire // Episode 38
      • Taken Care Of // Episode 39
      • OneUp x Pep Talk // Episode 40
      • Finances with Hnry // Episode 41
      • Made Of Tomorrow // Episode 42
      • Kester Black // Episode 43
      • Fleur Wickes // Episode 44
      • The Chocolate Bar // Episode 45
      • The Hello Cup // Episode 5
      • One Percent Collective // Episode 46
      • JOIY // Episode 47
      • Thunderpants // Episode 48
  • Contact
  • About
  • Work with me