Pep Talk Podcast
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      • Overcoming Starting Paralysis // Episode 23
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      • Cartel Food Co // Episode 25
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      • Citizen // Episode 27
      • How to Start // Episode 28
      • Angel Delivery // Episode 29
      • About Balance with Alliv Samson // Episode 30
      • All Good // Episode 31
      • Growing Your Business // Episode 32
      • Dignity // Episode 33
      • Branding with Fran Drager // Episode 34
      • Petite Eats // Episode 35
      • Ethique // Episode 36
      • Digital Marketing // Episode 37
      • Wundaire // Episode 38
      • Taken Care Of // Episode 39
      • OneUp x Pep Talk // Episode 40
      • Finances with Hnry // Episode 41
      • Made Of Tomorrow // Episode 42
      • Kester Black // Episode 43
      • Fleur Wickes // Episode 44
      • The Chocolate Bar // Episode 45
      • The Hello Cup // Episode 5
      • One Percent Collective // Episode 46
      • JOIY // Episode 47
      • Thunderpants // Episode 48
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Episode 34

Branding with Fran Drager // Episode 34

Welcome to another 'Topic Chat' on Pep Talk today - our series of shorter eps covering helpful topics for some one starting or growing their business or project. You'd be forgiven for thinking this week's episode is another 'solo pod' but no, I do have a guest joining me, we just sound pretty similar because... this week's guest is my sister Fran!

Fran has a background in marketing and graphic design, which has led her (via roles some awesome marketing roles in NZ businesses) to launch her own boutique creative and branding agency, Designfetti. Nowadays as well as working as a creative account manager at a media agency, she also runs Designfetti, as well as raising her two amazing kiddies, well maybe I'm biased because they're my niece and nephew. 

So of course when I was looking at topics to cover on my topic chats, branding was right at the top of the list, I knew I had to twist Fran's arm to come on to share her wisdom. Today we'll be chatting all about why building a brand is so important, who to work with to create your brand, some tips, tricks and red flags, and also of course geeking out a bit over some of our favourite business's packaging and branding...
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  • Home
  • Listen
    • Season 2
    • Season 1 >
      • Pilot Episode
      • Shut Up & Dance // Episode 1
      • Loxy's // Episode 2
      • Real Rad Food // Episode 3
      • Six Barrel Soda Co. // Episode 4
      • Indigo & Iris // Episode 6
      • The Caker // Episode 7
      • Move It Mama // Episode 8
      • Fix & Fogg // Episode 9
      • Again Again // Episode 10
      • Flamingo Scooters // Episode 11
      • Innocent Packaging // Episode 12
      • Wellington Chocolate Factory // Episode 13
      • Mevo // Episode 14
      • Sweet Bakery // Episode 15
      • Twig & Arrow // Episode 16
      • Hatch // Episode 17
      • Coffee Supreme // Episode 18
      • Zeenya // Episode 19
      • Kaitahi // Episode 20
      • Little Annie Pop-ins // Episode 21
      • Raglan Food Co // Episode 22
      • Overcoming Starting Paralysis // Episode 23
      • Pass It On Cookbook // Episode 24
      • Cartel Food Co // Episode 25
      • About Crowd Funding with Lucy Revill // Episode 26
      • Citizen // Episode 27
      • How to Start // Episode 28
      • Angel Delivery // Episode 29
      • About Balance with Alliv Samson // Episode 30
      • All Good // Episode 31
      • Growing Your Business // Episode 32
      • Dignity // Episode 33
      • Branding with Fran Drager // Episode 34
      • Petite Eats // Episode 35
      • Ethique // Episode 36
      • Digital Marketing // Episode 37
      • Wundaire // Episode 38
      • Taken Care Of // Episode 39
      • OneUp x Pep Talk // Episode 40
      • Finances with Hnry // Episode 41
      • Made Of Tomorrow // Episode 42
      • Kester Black // Episode 43
      • Fleur Wickes // Episode 44
      • The Chocolate Bar // Episode 45
      • The Hello Cup // Episode 5
      • One Percent Collective // Episode 46
      • JOIY // Episode 47
      • Thunderpants // Episode 48
  • Contact
  • About
  • Work with me