Branding with Fran Drager // Episode 34
Welcome to another 'Topic Chat' on Pep Talk today - our series of shorter eps covering helpful topics for some one starting or growing their business or project. You'd be forgiven for thinking this week's episode is another 'solo pod' but no, I do have a guest joining me, we just sound pretty similar because... this week's guest is my sister Fran!
Fran has a background in marketing and graphic design, which has led her (via roles some awesome marketing roles in NZ businesses) to launch her own boutique creative and branding agency, Designfetti. Nowadays as well as working as a creative account manager at a media agency, she also runs Designfetti, as well as raising her two amazing kiddies, well maybe I'm biased because they're my niece and nephew.
So of course when I was looking at topics to cover on my topic chats, branding was right at the top of the list, I knew I had to twist Fran's arm to come on to share her wisdom. Today we'll be chatting all about why building a brand is so important, who to work with to create your brand, some tips, tricks and red flags, and also of course geeking out a bit over some of our favourite business's packaging and branding...